The Norm

The Agathe Center for Entrepreneurship launched in early 2017. With five years of serving clients now under our belts, we’re beginning to see consistent word-of-mouth referrals. Clients we’ve served are recommending us to friends and contacts. Every referral is an encouragement. It is gratifying, but shouldn’t it be the norm?

There is a lot out there about the power of word-of-mouth marketing but in essence what it comes down to is that people will trust what others say about you more than what you say about yourself. Want to build up an enterprise? Deliver products and services that have your clients talking to their friends with similar needs about their experience of your product or service in a positive way. The more your clients are talking about you, the less talking about yourself you’ll need to do.

Ideally, strong word-of-mouth, and the referrals generated, will also lead to networked clients who have a shared experience around your product or service and who like to spur each other on as they continue in that experience. And of course, there is hardly anything better for the sustained growth of an enterprise than to see a community of satisfied and happy clients develop who in relationally natural ways invite others to share their experience.

If we are delivering on the promise that our product or service makes, if we are serving our clients well, if we are giving our clients something positive to talk about to those with similar needs, referrals should be the norm. Happy, by His grace, to be growing.

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